Startups pay a very dear price for poor strategy execution in the form of missed targets, talent leaving, delayed funding, and sometimes death. Plus, they are most vulnerable to the lack of focus and misalignment as teams grow fast and start going in different directions. By the time it’s known, it’s too late and very difficult to change.

Based on our experience, the challenge we have seen with OKRs was about org-wide adoption. Companies would move to OKRs, spend a lot of time setting and cross-aligning Goals, and then forget about it. Business is run as usual and decisions are made, and initiatives are taken without looking at the lens of OKRs.

This was a hard problem to solve. In a typical startup of 100 employees, data is scattered among 70-80 different tools, business reviews are barely done in the same place where goals are set and there are multiple goals tracking systems in the form of spreadsheets, PPTs, and dashboards, etc.  

With OKR software as its core, Peoplebox aimed to be an OS for strategy execution for hyper-growth. 

This is why we built a central system where companies’ strategic priorities, team goals, and initiatives are aligned and tracked without the friction of adopting a new piece of software.