Sales OKR Examples

Establish a goal-setting framework with our OKR examples that makes your team agile and fuel your sales pipelines

  • KR1

    Align with your organizational goals
  • KR2

    Help your team focus on initiatives and improve productivity
Group 19

Trusted by leading enterprise companies across globe


Example: 1

Objective : Hit the sales target for the quarter

Achieve our company's growth goals and sustain our market position

  • KR1

    Generate $3mn new revenue
  • KR2

    Ensure at least 60% of the sales team achieves quota
  • KR3

    Increase the “demo held to win” rate by 30%
  • KR4

    Achieve a sales conversion rate of at least 25%
  • KR5

    Improve the average deal size by 20% compared to the previous quarter
1 1
2 2

Example: 2

Objective : Build an effective & predictable sales engine

Create a sales engine that consistently delivers results and enables us to forecast future revenue with confidence

  • KR1

    Improve the win rate by 60%
  • KR2

    At-least 80% of the sales team has a 3X pipeline
  • KR3

    Train 100% of the team on the latest Sales Playbook
  • KR4

    Increase lead-to-opportunity conversion rate by 15%
  • KR5

    Improve sales forecasting accuracy to within 90% of actual results


Example: 3

Objective : Build a super-engaged & high-performing Sales team

Assemble and develop a high-performing sales team to drive revenue growth and ensure long-term success.

  • KR1

    Reduce the attrition in sales from 30% to 15%
  • KR2

    At least 80% of sales managers have 1:1s with their direct reports monthly
  • KR3

    Improve the # of top performers in sales from 40% to 70%
  • KR4

    Increase sales team engagement and job satisfaction by 25%
  • KR5

    Improve average sales performance metrics by 15%
3 2
4 2

Example: 4

Objective : Increase customer acquisition from North American market

Focus on acquiring new customers to grow the user base and increase revenue from North America

  • KR1

    Increase the number of qualified product demos by 30%.
  • KR2

    Increase referrals from existing customers by 30%
  • KR3

    Increase the conversion rate from demo to paying customer by 20%.
  • KR4

    Generate 5 million dollar pipeline from Industry conferences
  • KR5

    Increase the average deal size for North American customers by 15%


Example: 5

Objective : Expand into new markets

Identify and enter new markets to increase the company's customer base and revenue.

  • KR1

    Conduct market research to identify 2 new high-potential markets.
  • KR2

    Create a go-to-market strategy for each new market.
  • KR3

    Establish strategic partnerships with 3 local influencers or companies in each new market.
  • KR4

    Achieve a 15% increase in sales from new markets.
  • KR5

    Attend 3 trade shows or events in the new markets to generate brand awareness.
5 2
6 2

Example: 6

Objective : Improve sales team performance

Develop and train the sales team to enhance productivity and effectiveness.

  • KR1

    Implement a new sales training program for all team members.
  • KR2

    Increase the average deal size by 20%.
  • KR3

    Reduce the sales cycle length by 10%.
  • KR4

    Increase the sales team's quota attainment by 15%.
  • KR5

    Conduct monthly performance reviews and coaching sessions for continuous improvement.


Example: 7

Objective : Optimize the sales pipeline management

Streamline the sales pipeline to increase efficiency and conversion rates.

  • KR1

    Implement a new CRM system to improve pipeline visibility and tracking.
  • KR2

    Increase the number of qualified leads in the pipeline by 25%.
  • KR3

    Improve the win rate by 10%.
  • KR4

    Achieve a 20% reduction in lost deals due to poor follow-up.
  • KR5

    Conduct a quarterly pipeline review and adjust strategies accordingly.
7 2
8 2

Example: 8

Objective : Improve sales forecasting accuracy

Enhance the sales forecasting process to better predict revenue and allocate resources effectively.

  • KR1

    Achieve a 90% accuracy rate for quarterly sales forecasts.
  • KR2

    Implement a standardized sales forecasting methodology for all team members.
  • KR3

    Train the sales team on forecasting best practices.
  • KR4

    Conduct monthly forecast review meetings to identify and address discrepancies.
  • KR5

    Optimize resource allocation based on accurate forecasting data.


Example: 9

Objective : Increase revenues and profitability for the quarter

Focus on driving growth and maximizing profitability through strategic sales initiatives and efficient resource allocation.

  • KR1

    Increase quarterly revenue by 20% compared to the previous record quarter.
  • KR2

    Improve gross profit margin by 5 percentage points through a combination of optimized pricing strategies and cost reduction measures.
  • KR3

    Enhance sales team productivity by increasing the average revenue generated per salesperson by 15%.
  • KR4

    Implement a targeted upselling and cross-selling strategy to increase average deal size by 10%.
  • KR5

    Identify and close 3 high-value deals that contribute to at least 25% of the overall quarterly revenue target.
9 2
10 2

Example: 10

Objective : Boost sales through channel partners

Strengthen relationships with channel partners to increase sales and expand market reach through collaboration and strategic initiatives.

  • KR1

    Increase revenue generated through channel partners by 25% compared to the previous quarter.
  • KR2

    Onboard and train 5 new channel partners to expand the partner network and market coverage.
  • KR3

    Implement a joint marketing campaign with at least 3 existing channel partners to generate new leads and drive sales.
  • KR4

    Enhance partner enablement by providing comprehensive training, sales resources, and support, leading to a 15% increase in partner-generated opportunities.
  • KR5

    Conduct quarterly business reviews with top 5 channel partners to align on sales strategies, address challenges, and identify areas for growth and improvement.

Looking for a better way to manage OKRs?

See how 500+ Enterprises Use Peoplebox to align teams & execute fast

Frequently Asked Questions

Sales Team OKRs are typically reviewed and updated on a quarterly basis, although some organizations may choose to use monthly or annual OKR cycles. Regular reviews ensure that the team stays aligned, objectives remain relevant, and progress is tracked effectively. It totally depends on your team size. Small teams can do a weekly review as well.
It’s generally recommended to have 2 to 3 OKRs per team or individual to maintain focus and avoid spreading efforts too thin. This allows the sales team to concentrate on the most critical objectives without getting overwhelmed.
If a key result is not achieved within the OKR cycle, it’s essential to analyze the reasons behind the shortfall and determine if the target was too ambitious, if there were unforeseen challenges, or if the team’s efforts need adjustment. Use this information to inform the OKR-setting process for the next cycle and ensure continuous improvement.
Yes, OKRs can be used for both individual sales representatives and the entire sales team. Individual OKRs can help sales reps focus on their personal development and performance, while team OKRs align the team’s efforts towards shared objectives and promote collaboration.
To ensure alignment, start by defining the company’s top-level OKRs and then cascade them down to the department and individual levels. Encourage open communication between departments and teams, and involve sales team members in the OKR-setting process to ensure they understand how their objectives contribute to the company’s overall goals.

Industry Recognition​

1 1
2 1
3 1
4 5
5 5
6 7
7 6

How to Set Your OKRs Using Peoplebox