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OKRs for Product

Get inspired and set great OKRs from this ready to use OKR library for Product department

Product is among the most crucial function in any organization. OKR for Product team mainly focuses on areas to improve.  Overall success is measured with actual changes in customer behavior, not by the number of new features launched. 

Below are some OKR examples for product team which will help you to set your start at the right pace. 

You can edit these OKRs according to your product team goals and requirements.

OKR Examples for Product Department

Be on top by being the most-downloaded iOS Productivity App

  • Identify 10 most-requested features by conducting surveys and launch minimum 5 of the top most-requested features by third quater
  • Conduct minimum10 user tests to detect UX issues
  • Earn minimum 250 5-star ratings by end of the year

Enhance the user onboarding experience

  • Decrease drop-off within the first 3 steps by 50%
  • Increase the Number of users who completed the entire onboarding by 70%
  • 20% increase in the active users within the first week

Improve product development strategies

  • Increase sprint team velocity to 60 points
  • Increase unit-test coverage to 45%
  • Bring down the nuber of bugs found post-release by 35%

Fill out product engagement of new and existing users

  • Improve Monthly Active Users (MAU) by 12%
  • Improve 30-day retention rate to 95%
  • Increase trial account to paid account conversion rate by 25%

Ensure deadlines are met for all our projects

  • On-time completion percentage to be increased by 85%
  • Bring down the average time spent on projects by 20%
  • Better the planned hours vs. time spent accuracy to 60%

Fill out product engagement of new and existing users

  • Level up Monthly Active Users (MAU) by 12% m/m
  • Level-up 30-day retention rate to 95%
  • Increase trial account to paid account conversion rate by 25%

Create a well-fueled project management engine

  • Decrease chances of missing a milestones by 60%
  • Bring down the number of cancelled projects to 1 per quarter
  • Bring down the number of change requests after kick-off by 45%

After going through the OKR examples for the product team, we are sure you are now well-equipped to create the group and individual OKRs for your product department. 

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