OKRs for Marketing ​

Get inspired and set great OKRs from this ready to use OKR library for marketing department

We all know that the main objective of the Marketing team is to bring in new customers but how to bring them In is the challenging part.

But setting up structured OKRs can be a saviour and make your vision and goal clear.

Whether you want to level up your game in Inbound Marketing or prepare a robust Outbound Marketing OKRs we are here to help.

The OKR examples for the Marketing team given below will take your goal setting to next level –

OKR Examples for Marketing Department

Build a pipeline that gives the highest closer rate ever

  • Build a 10mn USD qualified pipeline
  • Get 200 demo meetings held with the target personal
  • Improve account to demo ratio to 5% for ABM Campaign

Grow brand awareness in order to get increase trial user-base

  • Increase # of free signups by 30%
  • Improve website traffic from referrals by 50%
  • Increase Linkedin followers from 50,000 to 80,000

Crack Free Trial Funnel to achieve record revenue

  • Increase quarterly website visitors from 80K to 120K
  • Increase quarterly free signups from 800 to 2000
  • Get 100K in MRR from the free signup

Help Sales Team Close Faster than Ever

  • Build 10 collaterals accepted by the sales team
  • Deliver 3 testimonial videos with a rating above 8 on a scale of 1-10 by the sales team
  • Improve G2 Rating from 4.1 to 4.6

Be easy to find

  • Improve organic traffic by 33%
  • Rank in top 3 for at least 90% of top 25 keywords
  • Improve Domain Authority from 37 to 50**

Build thought leadership in the industry

  • Increase total views on webinars from 30K to 45K
  • Increase total brand mentions on Twitter from 1000 to 1500
  • Increase the # of backlinks for our thought leadership content by 5k to 8k

Build a super-engaged & high-performing marketing team

  • Reduce the attrition in marketing from 30% to 15%
  • At least 80% of marketing managers have 1:1s with their direct reports monthly
  • Improve the # of top performers in marketing from 40% to 70%

Writing good, well-structured, and effective OKRs is very crucial for the success of any organization. Though OKR is a robust technique many organizations find it difficult to construct their OKRs.  But it takes a few cycles for a team to learn to define clear and effective OKRs.

TIll then you can take an insight on how to write OKRs for the Marketing team from the examples given above.

Check out OKR examples for Product, Engineering, Sales, HR, and Production teams.

Say No to Manual Goal Tracking

Get inspired and set great OKRs from this ready to use OKR library for marketing department

Industry Recognition​

How to build your own OKRs using these examples