OKR Examples for Marketing Teams
Skyrocket your marketing efforts by setting the right OKRs for your team. Explore our examples here.
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Build an agile goal-setting framework
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Track every key result and member performance hassle-free
Example: 1
Objective : Build a pipeline that gives the highest closer rate ever
Improve the effectiveness and efficiency of our pipeline to achieve the highest closer rate ever.
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Build a 10mn USD qualified pipeline
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Get 200 demo meetings held with the target personal
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Improve account to demo ratio to 5% for ABM Campaign
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Increase the number of qualified leads by 20% in Q2
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Increase the number of touchpoints with prospects by 50%
Example: 2
Objective : Grow brand awareness in order to get increase trial user-base
Increase our brand's visibility and engagement across multiple online platforms to attract potential customers.
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Increase # of free signups by 30%
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Improve website traffic from referrals by 50%
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Increase Linkedin followers from 50,000 to 80,000
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Increase the number of email subscribers by 10% in Q2 and Q3.
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Increase website traffic by 20% in Q2.
Example: 3
Objective : Crack Free Trial Funnel to achieve record revenue
Optimize the free trial funnel to achieve record revenue by identifying and eliminating any barriers to conversion.
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Increase quarterly website visitors from 80K to 120K
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Increase quarterly free signups from 800 to 2000
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Get 100K in MRR from the free signup
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Optimize pricing plans by conducting 2 pricing experiments by the end of Q2
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Reduce the trial dropout rate by 15% by the end of Q3.
Example: 4
Objective : Help Sales Team Close Faster than Ever
Support the sales team in closing deals faster than ever before.
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Build 10 collaterals accepted by the sales team
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Deliver 3 testimonial videos with a rating above 8 on a scale of 1-10 by the sales team
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Improve G2 Rating from 4.1 to 4.6
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Improve lead qualification accuracy by 40% by the end of Q3.
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Decrease the average sales cycle length by 5% by the end of Q4.
Example: 5
Objective : Be easy to find
Enhance the online visibility of our brand to encourage more engagement with buyers.
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Improve organic traffic by 33%
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Rank in top 3 for at least 90% of top 25 keywords
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Improve Domain Authority from 37 to 50**
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Attain an average engagement rate of 10% on all social media posts.
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Secure 3 influencer partnerships for promoting our brand.
Example: 6
Objective : Build thought leadership in the industry
Establish ourselves as a thought leader in the industry by creating high-quality, insightful content that resonates with our target audience.
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Increase total views on webinars from 30K to 45K
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Increase total brand mentions on Twitter from 1000 to 1500
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Increase the # of backlinks for our thought leadership content by 5k to 8k
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Increase the number of subscribers to our thought leadership newsletter by 20% by the end of Q2.
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Achieve 15 high quality mentions in industry publications by the end of Q4.
Example: 7
Objective : Build a super-engaged & high-performing marketing team
Bring together a marketing team that is highly engaged, motivated, and performing at its best.
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Reduce the attrition in marketing from 30% to 15%
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At least 80% of marketing managers have 1:1s with their direct reports monthly
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Improve the # of top performers in marketing from 40% to 70%
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Increase employee satisfaction scores by 30 points in our quarterly survey by the end of Q2.
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Implement 3 new marketing tools or processes by the end of Q4.
Example: 8
Objective : Improve lead generation and conversion
Enhance marketing efforts to attract high-quality leads and convert them into paying customers.
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Generate 500 new qualified leads per month.
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Increase landing page conversion rate by 15%.
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Achieve a 10% increase in email open rates.
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Increase the conversion rate from marketing qualified leads (MQL) to sales qualified leads (SQL) by 20%.
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Decrease cost per lead (CPL) by 15%.
Example: 9
Objective : Optimize content marketing strategy
Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
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Publish 12 high-quality blog posts per month.
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Achieve a 30% increase in organic search traffic.
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Increase average time spent on the website by 20%.
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Gain 10,000 new email subscribers.
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Secure 5 guest posting opportunities on authoritative industry blogs.
Example: 10
Objective : Strengthen influencer marketing efforts
Communicate and collaborate with influencers to expand reach and generate more interest in our products and services.
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Connect and partner with 10 new influencers within the quarter.
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Earn a 25% increase in influencer-generated content.
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Get a 15% increase in our referral traffic from influencer collaborations.
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Secure 5 positive product reviews from top industry influencers.
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Boost influencer marketing ROI by 20%.
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Frequently Asked Questions
OKRs help ensure that marketing teams are focused on the most important tasks and initiatives, enable better alignment with overall business goals, facilitate accountability, and provide measurable outcomes for evaluating success.
To create effective Marketing OKRs, follow these steps:
- Identify clear and specific objectives aligned with your overall business goals.
- Develop measurable key results that indicate progress towards each objective.
- Set realistic, achievable, and time-bound goals.
- Regularly review and update your OKRs based on performance and changing priorities.
Measure the success of your Marketing team OKRs by tracking the progress of key results using quantifiable metrics. Regularly review these metrics to evaluate performance and make necessary adjustments to your strategy or objectives. With Peoplebox, You can integrate with Hubspot, Salesforce, Google Analytics & Looker and update Key Results automatically.
To ensure alignment between Marketing Team OKRs and overall business goals, involve key stakeholders during the OKR-setting process, align marketing objectives with broader company objectives, and regularly review and update OKRs to maintain their relevance to the business’s strategic direction.
Yes, Marketing OKRs can be adjusted mid-cycle if there is a significant change in business priorities, market conditions, or if your team’s progress indicates that the original OKRs are no longer relevant or achievable. Make sure to communicate these changes clearly to your team and stakeholders.
Yes, Marketing OKRs can be adjusted mid-cycle if there is a significant change in business priorities, market conditions, or if your team’s progress indicates that the original OKRs are no longer relevant or achievable. Make sure to communicate these changes clearly to your team and stakeholders.
Industry Recognition
