OKR Examples for Marketing Teams

Skyrocket your marketing efforts by setting the right OKRs for your team. Explore our examples here.

  • KR1

    Build an agile goal-setting framework
  • KR2

    Track every key result and member performance hassle-free
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Example: 1

Objective : Build a pipeline that gives the highest closer rate ever

Improve the effectiveness and efficiency of our pipeline to achieve the highest closer rate ever.

  • KR1

    Build a 10mn USD qualified pipeline
  • KR2

    Get 200 demo meetings held with the target personal
  • KR3

    Improve account to demo ratio to 5% for ABM Campaign
  • KR4

    Increase the number of qualified leads by 20% in Q2
  • KR5

    Increase the number of touchpoints with prospects by 50%
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Example: 2

Objective : Grow brand awareness in order to get increase trial user-base

Increase our brand's visibility and engagement across multiple online platforms to attract potential customers.

  • KR1

    Increase # of free signups by 30%
  • KR2

    Improve website traffic from referrals by 50%
  • KR3

    Increase Linkedin followers from 50,000 to 80,000
  • KR4

    Increase the number of email subscribers by 10% in Q2 and Q3.
  • KR5

    Increase website traffic by 20% in Q2.


Example: 3

Objective : Crack Free Trial Funnel to achieve record revenue

Optimize the free trial funnel to achieve record revenue by identifying and eliminating any barriers to conversion.

  • KR1

    Increase quarterly website visitors from 80K to 120K
  • KR2

    Increase quarterly free signups from 800 to 2000
  • KR3

    Get 100K in MRR from the free signup
  • KR4

    Optimize pricing plans by conducting 2 pricing experiments by the end of Q2
  • KR5

    Reduce the trial dropout rate by 15% by the end of Q3.
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Example: 4

Objective : Help Sales Team Close Faster than Ever

Support the sales team in closing deals faster than ever before.

  • KR1

    Build 10 collaterals accepted by the sales team
  • KR2

    Deliver 3 testimonial videos with a rating above 8 on a scale of 1-10 by the sales team
  • KR3

    Improve G2 Rating from 4.1 to 4.6
  • KR4

    Improve lead qualification accuracy by 40% by the end of Q3.
  • KR5

    Decrease the average sales cycle length by 5% by the end of Q4.


Example: 5

Objective : Be easy to find

Enhance the online visibility of our brand to encourage more engagement with buyers.

  • KR1

    Improve organic traffic by 33%
  • KR2

    Rank in top 3 for at least 90% of top 25 keywords
  • KR3

    Improve Domain Authority from 37 to 50**
  • KR4

    Attain an average engagement rate of 10% on all social media posts.
  • KR5

    Secure 3 influencer partnerships for promoting our brand.
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Example: 6

Objective : Build thought leadership in the industry

Establish ourselves as a thought leader in the industry by creating high-quality, insightful content that resonates with our target audience.

  • KR1

    Increase total views on webinars from 30K to 45K
  • KR2

    Increase total brand mentions on Twitter from 1000 to 1500
  • KR3

    Increase the # of backlinks for our thought leadership content by 5k to 8k
  • KR4

    Increase the number of subscribers to our thought leadership newsletter by 20% by the end of Q2.
  • KR5

    Achieve 15 high quality mentions in industry publications by the end of Q4.


Example: 7

Objective : Build a super-engaged & high-performing marketing team

Bring together a marketing team that is highly engaged, motivated, and performing at its best.

  • KR1

    Reduce the attrition in marketing from 30% to 15%
  • KR2

    At least 80% of marketing managers have 1:1s with their direct reports monthly
  • KR3

    Improve the # of top performers in marketing from 40% to 70%
  • KR4

    Increase employee satisfaction scores by 30 points in our quarterly survey by the end of Q2.
  • KR5

    Implement 3 new marketing tools or processes by the end of Q4.
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Example: 8

Objective : Improve lead generation and conversion

Enhance marketing efforts to attract high-quality leads and convert them into paying customers.

  • KR1

    Generate 500 new qualified leads per month.
  • KR2

    Increase landing page conversion rate by 15%.
  • KR3

    Achieve a 10% increase in email open rates.
  • KR4

    Increase the conversion rate from marketing qualified leads (MQL) to sales qualified leads (SQL) by 20%.
  • KR5

    Decrease cost per lead (CPL) by 15%.


Example: 9

Objective : Optimize content marketing strategy

Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.

  • KR1

    Publish 12 high-quality blog posts per month.
  • KR2

    Achieve a 30% increase in organic search traffic.
  • KR3

    Increase average time spent on the website by 20%.
  • KR4

    Gain 10,000 new email subscribers.
  • KR5

    Secure 5 guest posting opportunities on authoritative industry blogs.
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Example: 10

Objective : Strengthen influencer marketing efforts

Communicate and collaborate with influencers to expand reach and generate more interest in our products and services.

  • KR1

    Connect and partner with 10 new influencers within the quarter.
  • KR2

    Earn a 25% increase in influencer-generated content.
  • KR3

    Get a 15% increase in our referral traffic from influencer collaborations.
  • KR4

    Secure 5 positive product reviews from top industry influencers.
  • KR5

    Boost influencer marketing ROI by 20%.

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Frequently Asked Questions

OKRs help ensure that marketing teams are focused on the most important tasks and initiatives, enable better alignment with overall business goals, facilitate accountability, and provide measurable outcomes for evaluating success.
0To create effective Marketing OKRs, follow these steps:
  1. Identify clear and specific objectives aligned with your overall business goals.
  2. Develop measurable key results that indicate progress towards each objective.
  3. Set realistic, achievable, and time-bound goals.
  4. Regularly review and update your OKRs based on performance and changing priorities.
Measure the success of your Marketing team OKRs by tracking the progress of key results using quantifiable metrics. Regularly review these metrics to evaluate performance and make necessary adjustments to your strategy or objectives. With Peoplebox, You can integrate with Hubspot, Salesforce, Google Analytics & Looker and update Key Results automatically.
To ensure alignment between Marketing Team OKRs and overall business goals, involve key stakeholders during the OKR-setting process, align marketing objectives with broader company objectives, and regularly review and update OKRs to maintain their relevance to the business’s strategic direction.
Yes, Marketing OKRs can be adjusted mid-cycle if there is a significant change in business priorities, market conditions, or if your team’s progress indicates that the original OKRs are no longer relevant or achievable. Make sure to communicate these changes clearly to your team and stakeholders.
Yes, Marketing OKRs can be adjusted mid-cycle if there is a significant change in business priorities, market conditions, or if your team’s progress indicates that the original OKRs are no longer relevant or achievable. Make sure to communicate these changes clearly to your team and stakeholders.

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