Industry
Headquarters
Employee Size
AHCL rebuilt performance management for 750 people and made it Vision 2030-ready
About Abdullah Hashim Company Limited
Abdullah Hashim Company Limited, one of Saudi Arabia’s largest business groups, moved performance management for 750 employees across six business units onto Peoplebox.ai. HR admin effort dropped 35%, and the group is now Vision 2030-ready.
The Challenge
Six businesses, one review template. The same generic form rated a shop-floor technician, a sales manager, and a power products GM as if their jobs were identical. HR ran the whole cycle on spreadsheets and email, collecting forms by hand and chasing departments one by one. Reports landed months late, with no real view of the talent pipeline.
The Solution
Peoplebox.ai ran three frameworks at once: KPI reviews for operational staff, Balanced Scorecards for senior leaders, and 360 feedback for 160 leaders and mid-managers. 9-Box reviews covered 540 employees and fed straight into AI-powered development plans and succession planning. Reports came from one source, in Arabic or English, with all data held inside Saudi Arabia.
Why Abdullah Hashim chose Peoplebox
AHCL built its performance framework first, then went looking for software that would not get in the way. Most tools they tried balked at running Balanced Scorecards, KPIs, and 360s side by side. Peoplebox.ai handled all three and matched AHCL’s own rating models and competencies. It also ran natively in Arabic and kept data PDPL-compliant inside the Kingdom.
The Impact
Some managers first treated the system as more paperwork. AHCL reframed it as a development tool for fairness, transparency, and growth and backed that with bilingual training, leadership sponsorship, and steady communication. Resistance turned into adoption within a few review cycles.
The conversation changed from ‘Have the forms
been completed?’ to ‘What do the results tell us
about our people, our leadership pipeline, and our
organizational capability?’ Peoplebox.ai helped
AHCL move from manual evaluation to a
structured, transparent, and development-driven
performance management system.
